The two primary reasons I chose Edina Realty as the brokerage under which to hang my Realtor hat was that I was impressed with the technology Edina Realty offered to agents, and thus to our clients, and also the size and effectiveness of the Realtor-to-Realtor networking of our seller’s homes and buyer’s needs, within Edina Realty.
The technology: www.edinarealty.com has been (by far) the single, most used real estate website in the entire twin cities metro-market. According to statistics, www.edinarealty.com gets about an 80%-85% market share for home searches. Anybody who has used our home search tools, open house tools, sold data tools, and other items offered at www.edinarealty.com realizes that all other websites are well behind in user-friendliness and effectiveness. Many of my friends with other brokerages openly admit that they point their clients to our website to search for homes in the Minneapolis area housing market. I continually hear feedback from clients that they love our site, even from relocation, out-of-town buyers who found our site while searching for homes in the twin-cities.
This same forward-thinking is applied to the agent technology tools available to us, in our behind-the-scenes marketing technology. From brochures and mailers to direct marketing to people who are registered on www.edinarealty.com to internal networking sites and a whole lot more, the entire marketing package really impressed me from the get-go.
Most impressive however, was the ability to network my sellers and buyers – through our internal network, called ‘Network One’ - homes and buyer needs, well before they go to market. We have been selling about 20%-25% of our homes internally. Network One has been the single greatest tool in market a client’s home pre-MLS (before it shows up on the public MLS sites). On the flip side, I have access to viewing up-coming listings for my buyers, and actually getting my buyers into the best listings, even before they go on the market.
This is why I chose the largest and most effective brokerage in the area, with the best marketing technology for my clients listings, in order to best serve my sellers and buyers.
These very real advantages are for you!
